Omnichannel Report Card

While the term “omnichannel” has been discussed ad nauseam yet most in the industry still struggle to embrace it

Many traditional retailers can’t figure out how to build or operate a great website, and even the newer DTC brands are only recently embracing the “90s era” retail channels of wholesale and stores

The last 12-24 months have shown that even the most innovative of brands can’t survive macro factors and must diversify their portfolio of touchpoints/channels

So what does omnichannel mean and how do you measure it? Omnichannel (a) means you have “flexible” and “connected” touchpoints, and (b) you can measure it by quantifying your (i) Omnichannel Limit, (ii) Omnichannel Score, and (iii) Omnichannel Percent.

Use this report card to find out "how omnichannel" you really are.